The inov-8 Mudclaw for running over muddy mountains.

Want to up your run or hike. U.K.-based inov-8, a maker of fitness footwear, apparel and equipment, is readying to launch the G-Series of running and fitness shoes featuring graphene — touted to be the world’s strongest material.

Collaborating with a team of experts in the field at the University of Manchester, the brand has infused the material into rubber outsoles that have been tested to stand up to 1,000 miles.

According to the company, graphene is super-lightweight, yet stronger than steel. “Prior to this innovation, off-road runners and fitness athletes had to choose between a sticky rubber that works well in wet or sweaty conditions, but wears down quicker and a harder rubber that is more durable but not quite as grippy,” said Michael Price, product and marketing director.